Jandae approached me to create a campaign film for the release of their SS2026 collection. Rather than focusing on traditional product imagery, the goal was to build a visual atmosphere that embodied the character of the collection through rhythm, movement, and mood.
Drawing inspiration from bossa nova music, the film embraces an unpolished, documentary-like aesthetic. Handheld camera work, natural textures, and spontaneous moments give the piece a raw energy, while deliberate pacing and expressive editing echo the effortless confidence of the pinstripe trousers and minimalist T-shirt. The result is a campaign that feels lived-in and authentic, allowing the clothing to exist naturally within the story instead of simply being showcased.
Jandae - SS2026
ROLE:
CINEMATOGRAPHY
VISUAL IDENTITY