For Milkrun's summer collection, I developed a campaign built around the idea of video postcards—small moments that celebrate both the collection and the character of Calgary. Rather than treating the city as a backdrop, each location became part of the narrative, capturing the rhythm of summer through familiar streets, parks, and neighbourhoods.
The film moves between snapshots of everyday life, using natural light, observational camerawork, and a relaxed pace to evoke the feeling of discovering the city one scene at a time. The collection is woven seamlessly into these moments, presenting the clothing as something lived in rather than staged. The result is a campaign that feels nostalgic, local, and distinctly tied to Calgary's summer atmosphere.
Milkrun Comfortable Somewhere ‘25 core collection
ROLE:
DIRECTOR
VIDEOGRAPHER
EDITOR